Woodland Wonders was developed as the seasonal identity for Green Bay Botanical Garden's immersive summer exhibit. The visual system combines hand-drawn typography, organic textures, tree rings, and vibrant botanical colors to create a playful, nature-inspired experience that appeals to families while remaining true to the Garden's mission.
Role
Lead Graphic & Web Designer
Lead Graphic & Web Designer
Project Scope
Brand Identity | Exhibit Branding | Environmental Graphics | Wayfinding | Website Design
Email Marketing | Print Collateral | Maps | Photography | Signage | Digital Marketing
Brand Identity | Exhibit Branding | Environmental Graphics | Wayfinding | Website Design
Email Marketing | Print Collateral | Maps | Photography | Signage | Digital Marketing
Challenge
Develop a flexible visual identity for Green Bay Botanical Garden's signature summer exhibit that would engage families, unify the visitor experience, and translate seamlessly across digital, print, and environmental applications while remaining true to the Garden's brand and mission.
Develop a flexible visual identity for Green Bay Botanical Garden's signature summer exhibit that would engage families, unify the visitor experience, and translate seamlessly across digital, print, and environmental applications while remaining true to the Garden's brand and mission.
Solution
Designed a cohesive visual identity inspired by the textures, colors, and forms found in nature. Created a complete design system applied across exhibit branding, wayfinding, maps, interpretive signage, marketing campaigns, website content, email communications, and promotional materials to deliver a consistent guest experience from the first advertisement through the final garden visit.
Designed a cohesive visual identity inspired by the textures, colors, and forms found in nature. Created a complete design system applied across exhibit branding, wayfinding, maps, interpretive signage, marketing campaigns, website content, email communications, and promotional materials to deliver a consistent guest experience from the first advertisement through the final garden visit.
