Role
Lead Designer | Brand Identity | Marketing | Environmental Graphics
Lead Designer | Brand Identity | Marketing | Environmental Graphics
Project Scope
Brand Identity | Event Marketing | Print Collateral | Digital Marketing | Social Media | Environmental Graphics | Signage | Promotional Campaign
Brand Identity | Event Marketing | Print Collateral | Digital Marketing | Social Media | Environmental Graphics | Signage | Promotional Campaign
Challenge
Create a distinct visual identity for a new family-friendly summer concert series that felt welcoming, energetic, and unmistakably connected to Green Bay Botanical Garden. The brand needed to stand apart from the Garden's flagship concert series while remaining flexible across print, digital, signage, and promotional materials.
Create a distinct visual identity for a new family-friendly summer concert series that felt welcoming, energetic, and unmistakably connected to Green Bay Botanical Garden. The brand needed to stand apart from the Garden's flagship concert series while remaining flexible across print, digital, signage, and promotional materials.
Solution
Developed a vibrant visual identity inspired by warm summer evenings, blooming gardens, and community connection. The brand system combined playful typography, bold seasonal color, and botanical illustrations that scaled seamlessly across posters, social media, signage, digital advertising, and on-site experiences, giving the series an instantly recognizable personality.
Developed a vibrant visual identity inspired by warm summer evenings, blooming gardens, and community connection. The brand system combined playful typography, bold seasonal color, and botanical illustrations that scaled seamlessly across posters, social media, signage, digital advertising, and on-site experiences, giving the series an instantly recognizable personality.
