PepperBerry Studio is my creative business where I design and sell handcrafted jewelry, gifts, and accessories. The brand reflects my love of bold color, humor, and handmade craftsmanship while demonstrating the full creative process—from concept and branding to product design, photography, e-commerce, and marketing.
Role
Founder | Brand Designer | Product Designer | Photographer | E-commerce Manager | Marketing Strategist
Founder | Brand Designer | Product Designer | Photographer | E-commerce Manager | Marketing Strategist
Project Scope
Brand Identity | Product Design | E-commerce | Product Photography | Packaging | Social Media Marketing | Etsy Shop Management | Content Creator
Brand Identity | Product Design | E-commerce | Product Photography | Packaging | Social Media Marketing | Etsy Shop Management | Content Creator
Challenge
Develop a memorable, personality-driven brand that stands out in a competitive handmade marketplace while maintaining a cohesive visual identity across products, packaging, photography, e-commerce, and digital marketing.
Develop a memorable, personality-driven brand that stands out in a competitive handmade marketplace while maintaining a cohesive visual identity across products, packaging, photography, e-commerce, and digital marketing.
Solution
Created PepperBerry Studio from the ground up, developing a complete visual identity centered around a custom hand-drawn logo, bold color palette, and playful typography. Designed and photographed products, built a consistent online storefront, developed packaging and promotional materials, and created cohesive marketing content across Etsy and social media to establish a recognizable and authentic brand experience.
Created PepperBerry Studio from the ground up, developing a complete visual identity centered around a custom hand-drawn logo, bold color palette, and playful typography. Designed and photographed products, built a consistent online storefront, developed packaging and promotional materials, and created cohesive marketing content across Etsy and social media to establish a recognizable and authentic brand experience.
