Role
Lead Designer | Brand Identity | Marketing | Environmental Graphics
Lead Designer | Brand Identity | Marketing | Environmental Graphics
Project Scope
Brand Identity | Campaign Development | Print Collateral | Digital Marketing | Environmental Graphics | Signage | Social Media | Event Promotion
Brand Identity | Campaign Development | Print Collateral | Digital Marketing | Environmental Graphics | Signage | Social Media | Event Promotion
Challenge
Refresh the visual identity for Green Bay Botanical Garden's signature summer concert series while honoring its established reputation. The updated brand needed to feel elevated, memorable, and versatile enough to support advertising, digital campaigns, sponsorship materials, signage, and on-site guest experiences.
Refresh the visual identity for Green Bay Botanical Garden's signature summer concert series while honoring its established reputation. The updated brand needed to feel elevated, memorable, and versatile enough to support advertising, digital campaigns, sponsorship materials, signage, and on-site guest experiences.
Solution
Reimagined the visual identity to capture the atmosphere of outdoor concerts surrounded by gardens at sunset. The resulting brand system balanced elegance with energy through custom typography, layered graphic elements, and a flexible color palette that translated seamlessly across posters, social media, digital advertising, signage, sponsorship materials, merchandise, and on-site experiences.
Reimagined the visual identity to capture the atmosphere of outdoor concerts surrounded by gardens at sunset. The resulting brand system balanced elegance with energy through custom typography, layered graphic elements, and a flexible color palette that translated seamlessly across posters, social media, digital advertising, signage, sponsorship materials, merchandise, and on-site experiences.
