Role
Illustrator | Graphic Designer | Apparel Designer
Illustrator | Graphic Designer | Apparel Designer
Project Scope
Illustration | Event Branding | Apparel Design | Merchandise | Promotional Graphics
Illustration | Event Branding | Apparel Design | Merchandise | Promotional Graphics
Challenge
Design a memorable event graphic for the Dawn to Dusk Endurance Run that captured the physical and mental challenge of an ultra-distance race while creating artwork participants would proudly wear long after race day.
Design a memorable event graphic for the Dawn to Dusk Endurance Run that captured the physical and mental challenge of an ultra-distance race while creating artwork participants would proudly wear long after race day.
Solution
Created a design built around the phrase "But Did You Die?"—a tongue-in-cheek mantra familiar to endurance athletes. The artwork combined day-to-night imagery with a custom skull illustration to symbolize perseverance, resilience, and the spirit of pushing beyond your limits. The design won the event's community contest and continues to be used on official race apparel and promotional materials.
Created a design built around the phrase "But Did You Die?"—a tongue-in-cheek mantra familiar to endurance athletes. The artwork combined day-to-night imagery with a custom skull illustration to symbolize perseverance, resilience, and the spirit of pushing beyond your limits. The design won the event's community contest and continues to be used on official race apparel and promotional materials.
